PHOTO OF THE DAY- The GUCCI store Tokyo, Japan

Wandering through the shopping capital of Tokyo, Ginza, the GUCCI store with its gold trimmings radiates light throughout the night. This of course is not uncommon in Tokyo where bright lights and loud music grab your attention at every turn. Tokyo is a place of visual and auditory ecstasy and for the traveler it is something you must cross off your bucket list. The store represents many things and Japanese guys and girls lust after these handbags and clothes  like nothing else. The real handbags cost $2-4000, and the fake rip-off’s are about 50 bucks ! haha 🙂 I know which one I will buy.

Software Used:

Photomatix PRO – Is a MAC and PC HDR software for creating stunning HDR images. They have a free trial, but if you end up buying a copy of Photomatix you can get a 15% Discount with the coupon code LukeZemePhotography

– On1 Perfect Effects  An amazing Filter program to stylise the image. a standalone Filter program which can also be launched from Lightroom, Photoshop or Aperture

– On1 Photo suite  the complete collection of photo editing software from OnOne

Image Location:

View HDR “GUCCI” © Luke Zeme, 2013. from Tokyo Japan in a larger map

Editing Process for the image:

In the editing process I wanted to make the store glow as much as it did in real life. I used Photomatix to tonemap the image and I had to use deghosting as there were three pedestrians walking in front of the shot (for a tutorial on removing ghosts in your HDR watch the 2nd video in this link). It is near impossible to get a shot of a shop window without people walking in front of your camera because there are just so many people in the city, so this is where Photomatix really comes in handy. I then worked really hard in NIK color Efex pro 4 and On1’s Photo suite to get the colours, lighting and contrast just right. I used one of the glow filters from On1 photo suite to really accentuate the gold and glass in the image. You can purchase the filter program, OnOne’s Perfect Effects 4, without purchasing the entire suite. Here is the link to all of OnOne’s software which I highly recommend if you plan on developing your HDR work. I have the suite and all of its modules really come in handy.

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